Chill Out!: Why Cold Water is the Hottest Trend in Laundry
- Jen Johnson
- May 21
- 3 min read

When it comes to doing laundry, the temperature of your wash water can have a significant impact on both your clothes and the environment. While many people default to using hot water for their laundry, there are numerous benefits to washing with cold water that can save you money, protect your garments, and promote a more sustainable lifestyle. Let’s explore the advantages of cold water washing and why you might want to make the switch.
1. Energy Savings
One of the most compelling reasons to wash clothes in cold water is the energy savings it provides. Heating water accounts for a significant portion of the energy used in laundry washing—up to 90% in some cases. By choosing cold water, you can reduce your energy consumption, lower your utility bills, and decrease your carbon footprint. This small change in your laundry routine can contribute to a more sustainable household and help combat climate change.
2. Prolongs the Life of Your Clothes
Cold water is gentler on fabrics compared to hot water. Washing in hot water can cause colors to fade, shrinkage to occur, and fibers to weaken over time. Cold water helps maintain the integrity of your garments, keeping them looking newer for longer. Delicate materials, such as lace and certain synthetics, benefit particularly from cold washing, as it reduces the risk of damage.
3. Effective Cleaning with Modern Detergents
Thanks to advancements in laundry detergent technology, many detergents are now formulated to work effectively in cold water. Enzyme-based detergents break down stains and dirt efficiently at lower temperatures, making cold water washes just as effective as hot washes for most everyday laundry needs. With the right detergent, you can achieve clean, fresh-smelling clothes without the need for hot water.
4. Reduces Color Bleeding
If you’ve ever experienced color bleeding in the wash, you know how frustrating it can be. Washing in cold water minimizes the risk of colors running or fading, especially for vibrant or dark fabrics. This is particularly important for new clothes that haven’t been washed yet, as they are more prone to bleeding. By opting for cold water, you can help preserve the colors and patterns of your garments.
5. Less Wrinkling and Easier Ironing
Hot water can cause clothes to wrinkle more easily due to the heat exposure during washing. Cold water, on the other hand, helps reduce wrinkles, making it easier to maintain a neat appearance without excessive ironing. This is especially beneficial for wrinkle-prone fabrics, allowing you to save time and effort in your laundry routine.
6. Environmental Benefits
Choosing cold water washing is a proactive step towards environmental consciousness. By reducing energy usage, you contribute to lower greenhouse gas emissions associated with electricity production. Additionally, washing in cold water can help prevent microplastic shedding from synthetic fabrics, as hot water can exacerbate this issue. This not only protects your clothing but also helps safeguard marine ecosystems from pollution.
7. Cost-Effectiveness
While you might not notice a significant difference in your utility bills immediately, over time, consistently washing with cold water can lead to substantial savings. Lower energy costs, reduced wear and tear on your clothes, and less frequent replacement of garments all contribute to long-term cost-effectiveness.
Switching to cold water washes is a simple yet impactful change that can benefit your wallet, your wardrobe, and the environment. With modern detergents designed for cold water effectiveness, there’s no reason to stick with hot washes for every load. By embracing cold water washing, you can enjoy cleaner clothes while promoting sustainability and reducing your overall environmental footprint. So the next time you do laundry, consider turning down the heat and opting for cold water—it’s a choice that pays off in more ways than one!